Young Spikes
Malaysia
Award: GOLD | Integrated category
Team members:
Jocelyn Yong Shu Chyi (Designer)
Kavinish Nair A/L Chanran (Copywriter)
The Brief: Wonda Coffee has recently launched a range of instant coffee. Through this campaign, we’d like to help make Wonda Instant Coffee a part of people’s everyday lives. A staple to get through their days.
The Approach: First, we delve into the motives behind adult coffee consumption and the notion of drinking coffee. In this exploration, we uncover a universal truth: that every adult carries a childlike spirit within. It's from this profound insight that we shape our overarching concept and strategy.
The Insight: Coffee is seen as an adult drink. However, the truth is, adults don’t feel 100% adult, 100% of the time. Even so, they still have to go through their day-to-day, working and putting on a front that they have everything figured out. Deep down, it's a child who is yearning for excitement.
The Big Idea: Wonda Instant Coffee, Your Adulting Buddy.
Check out our thinking process and strategies!
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🌟 This is us! 🌟
from left to right: Kavinish, Jocelyn, & trophy
A little backstage story – In this Young Spikes Competition, we have to crack this brief, research, brainstorm, source insights, and craft big ideas into an Integrated Marketing campaign, while I have to design all visual output and idea boards within 48 hours + a presentation after the deadline! It was challenging and we had great fun!
