Young Spikes Asia
Integrated category
The Brief: Gavi, the Vaccine Alliance is looking to raise awareness on the importance of the Covid-19 vaccine and encourage vaccination
against Covid-19.
against Covid-19.
The Insight: The hesitation to get vaccinated against Covid-19 stems from 2 things; the fear of the unknown and the negative connotation of being told what to do. People in low-middle income areas tend to have a lack of information regarding the Covid-19 vaccine and fall prey to misinformation easily. How do we combat this? With a much stronger feeling. One that’s universal and instinctual.
The Proposition: Gavi will drive home the idea of missing out on life as well as the consequences to one’s health when you don’t vaccinate against Covid-19.
The Big Idea: #StayUnvaccinated
Team members:
Jocelyn Yong Shu Chyi (Designer)
Kavinish Nair A/L Chanran (Copywriter)
*We want to be bold and went all in to challenge the brief in an unconventional way.
**We did not win this round. Sed. However, we do learn and enjoyed the process along the way! Definitely a memory worth to be cherished and remembered.
**We did not win this round. Sed. However, we do learn and enjoyed the process along the way! Definitely a memory worth to be cherished and remembered.
